Our Philosophy

At RevGen Solutions, we believe sustainable growth comes from well-built systems, not shortcuts.

Most ecommerce brands invest heavily in acquisition while underutilizing retention. We focus on the opposite: building email and SMS systems that increase customer lifetime value and create predictable revenue without increasing ad spend.

Our approach is shaped by a mix of analytical and performance-driven backgrounds. We take a structured, data-driven view of retention, focusing on how customers actually behave across the lifecycle rather than relying on generic tactics. Our Division I athletic backgrounds reinforce the same principles of discipline, consistency, and long-term execution. Results come from doing the fundamentals well, over time.

We believe retention works best when it is intentional, simple, and tailored to the brand. That means focusing on high-impact areas like onboarding, post-purchase education, subscription entry points, and lifecycle automation.

RevGen Solutions is founder-led and hands-on. We design and implement retention systems so teams do not have to take on additional work internally. The goal is to build infrastructure that performs quietly in the background while the business continues to scale.

Retention should not be an afterthought. When it is built correctly, it becomes one of the most reliable growth levers a brand has.