William Robinson is the founder of RevGen Solutions, a retention growth agency focused on helping ecommerce brands increase revenue through strategically built email and SMS systems. He brings an academic background in business, which informs his structured, systems-driven approach to lifecycle growth.
William works directly with brands to identify missed revenue opportunities across the customer lifecycle and implement retention infrastructure designed to increase lifetime value without increasing ad spend. His approach emphasizes long-term systems over short-term tactics, with a focus on welcome flows, post-purchase engagement, and subscription optimization.
RevGen Solutions was built to solve a common problem William observed across growing ecommerce brands: strong acquisition performance paired with underdeveloped retention strategies. By closing that gap, he helps brands turn one-time buyers into repeat customers and predictable revenue streams.
RevGen is intentionally founder-led, with William overseeing strategy and execution to ensure quality, accountability, and measurable impact for every partner.
Andrew Nicolae is a Business Development Specialist at RevGen Solutions, where he works with ecommerce brands to identify growth opportunities and align retention strategies with business goals.
Andrew brings an academic background in biology and chemistry, giving him a strong foundation in analytical thinking, data interpretation, and scientific rigor. This background is particularly valuable when working with health, wellness, and science-driven brands, where product understanding and credibility matter.
At RevGen Solutions, Andrew focuses on outreach, partnership development, and early-stage growth conversations, helping brands understand how structured email and SMS systems can improve customer retention and long-term revenue performance.
Andrew’s approach combines clear communication with a detail-oriented mindset, ensuring prospective partners receive thoughtful, accurate insight into how retention infrastructure can support sustainable growth.
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